Cirque Du Soleil 30th Anniversary
2023 marked 30 years of Cirque du Soleil in Las Vegas—a legacy of groundbreaking shows and five resident productions lighting up the Strip. To celebrate, Cirque’s global marketing team brought us in to create a brand campaign worthy of the milestone. Instead of focusing on individual shows, we made the Cirque brand the hero. Inspired by vintage Vegas neon, we reimagined the Cirque logo as glowing signage—each 3D model based on real casino facades and classic marquees. These were brought to life in animated digital films, rolled out across social and digital channels. The campaign lit up the Strip, including the massive 3D LIDS billboard. We also created a distinctive campaign identity and poster series, honouring Cirque’s iconic characters and Las Vegas’s casino heritage. Celebrating three decades of magic, the campaign boosted ticket sales, deepened brand love, and earned industry recognition—including a MarCom Platinum Award in Advertising/Marketing.