Cirque Du Soleil - Mad Apple
Mad Apple is Cirque du Soleil’s boldest break from tradition—a high-octane mashup of acrobatics, comedy, dance, and live music that captures the energy and edge of New York City. Staged at the New York-New York Hotel in Las Vegas, it demanded a brand as daring as the show itself. We began with the identity and launch campaign, then expanded into production design, set and costume concepts, and overall art direction. Inspired by NYC’s street style and attitude, we created a bold visual language—condensed type, punchy color, and editorial-style photography. From a breakdancing Statue of Liberty to gritty textures and Deco accents, every detail reflected the show’s spirit. We also designed projected content, custom costumes, and a merch line that turned Mad Apple’s style into statement pieces. Mad Apple is a collision of culture, chaos, and spectacle—and we built a brand to match.