Relaunching the Dyson V6 vacuum cleaner with a new upgraded motor, Dyson wanted to give users a feel for using the machine. This site was designed to do just that, literally putting the product into the hands of the user.
We created 3D animations of the product in use, showing both the real, light view, and the x-ray view, in black, which demonstrated the inner workings of the machine, particularly showing airflow. The animation would switch between the 2 views seamlessly. The movies were then output as images and a complete animation was controlled by the user through scrolling. It gave the user a first person viewpoint of the Dyson V6.