Launch campaign for the Heineken Draught Keg. Website, viral films and digital escalator panels. The campaign strap line was, 'Live life with a continental head'. The site aesthetic was based on a bye-gone era of european cinema, and incorporated a series of animations alluding to a continental state of mind.
I was Art director and lead design on the campaign, along with illustrating and directing the animation shorts.
Two of Six viral films produced for the launch of the Draught Keg.
Digital escalator panels across the London Underground.