This was a pitch completed whilst working as Design director at Wednesday.
Based around a paper sculpture of a fantastical shop of delights, the House of Silk allows users to experience the playful and surprising Hemes collection of silk products, including scarves, ties, shawls etc. As well, as an online store, the House of silk provides users with the stories surrounding the products, built around the vast array of illustration and design which encapsulates the collection.
How to wear, games, and design inspiration accompany the product pages which provide engaging and immersive user experiences.
I was involved in all aspects of the project overseeing the design from concept, through art direction and illustration.